True enough, I've only had I-A-O once, during a trip to SF. It was during Fleet Week, and this was a place near the waterfront, so it was packed. Maybe I just didn't have that great of experienced. I didn't think it was bad, just didn't think it was all that. And your point about variances with Braum's is well-taken. My nostalgia-tinted glasses are obviously remembering the friendly neighborhood Braum's when I was growing up. They've expanded so much that it's hard to keep that sort of atmosphere and quality control.