The football team is successful right now. We have won at least 10 games five of the last seven seasons. This is the best the OSU football program has ever been. And despite that, we cannot sell out more than one game per season. This isn't as if we are averaging six wins per year and have over 55,000 tickets sold per game. If that were the case, then yes, I could see an argument for expanding the stadium. But the fact is that our ceiling really isn't that much higher from where we are right now. And it isn't as if we've been sporadic in our success. Like I said, 5 of the last 7 years. And yet, ticket sales aren't climbing any higher. "Make the upper deck tickets much cheaper" says the fan that doesn't understand the finance side of this. Let's say in a best case scenario, you sell those tickets for $10 (as someone suggested) and you get 5,000 more fans. For those additional fans, you have to hire more security guards, more ticket vendors, more maintenance workers, sales employees, etc. The rate of return (even if you include concession stand/clothing store sales) isn't enough to make it financially feasible over the course of an entire season. It's the same reason why we've only seen the 4 for $20 ticket promo for basketball for two games. The bottom line is that you need a waiting list for several years before you even think of this. And you probably need it even in years where the team isn't that successful. Because like I said, we are at the best point we have ever been in our history of football. What would happen to ticket sales in our current stadium capacity if we finished three years in a row with seven wins? What if it was even worse than that? Now imagine that stadium with 10,000 additional empty seats.