I posted a story from CNN several weeks back about this sort of thing. In short, foreign firms were using writers needing work & assigning them 'stories' to write. They'd set the writers up, provide them with sources, complete with AI generated photos, & the writers would follow the information to its' obvious conclusion(s) & publish their online stories. The sources & people provided to the writers were completely falsely generated, but also pretty well done in terms of appearing legit, when in fact, most if not all of what was provided was false. CNN found instances of this on both liberal & conservative platforms, fwiw.
Said it then, & I'll say it now, this should scare the crap out of every one of us. It's perhaps the slickest & most divisive propoganda & misinformation vehicle ever used, & it's constantly being used against us to divide us. This is exactly why it's crazy to have some visceral reaction to a headline or a tweet, in particular.