Now I really don’t understand the priority order of the time slots.
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They make more sense when you look at all of the other games happening that day. Fox decided to take it's best Big 12 game and not try to compete with a potential top 5 matchup in Penn State and Ohio State on ABC at 6:30 and Alabama playing on ESPN at 6. Clemson plays at 11 and the Michigan State and Michigan also play at 11. Our competition is Notre Dame-Georgia Tech and two bad SEC teams LSU-Auburn.
The CBS SEC 3:30 is regularly the highest viewed game of the week. What we’ve been hearing for the past 2 years is the Big 12 wants to own 11am, a really damn good team vs the biggest brand in sport should be in your most prioritized time slot.
What it says to me is that winning 11am is based on a partnership with Fox, and Fox also has a deal with the Big 10 so they opted for Michigan-MSU in that slot, which I see as blow to the big 12, as we’re without a doubt the better game.
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